Imagine FaceTime, Goodreads & Audible had a baby. Auria is an audio book club app allowing users to group listen to their favourite Audiobooks. This identity needed to stand out from typical bookish space with a playful brand identity
This identity needed to stand out from the famous warm yellow and orange tones of popular audiobook apps, as well as the green tones of popular social book tracking apps. We wanted colours that were fresh but warm and unique
Going for chunky bold header fonts with rounded edges to grab attention but still feel welcoming.
Auria was designed to balance playfulness with the familiar feeling of friends getting together to do their favourite thing; listen to & chat about books.