BRAND & SOCIAL DESIGN

Brand Voice

Project scope

sustainable claims

Project timeline

Sustainability, simplicity, trust & education

Brand Values

To position Blue Poppy as a simple, clean, and sustainable brand, we prioritised straightforward terminology and design. We ensured the visuals and text were fun yet easy to digest

We aimed to establish Blue Poppy as a trustworthy brand by using clear, accessible language. The brand voice was designed to be uncomplicated, conveying only essential information to keep consumers well-informed.

Consumer problem:

Talking about sustainability wasn't enough for Blue Poppy, as it's a common claim in the cosmetics industry. Blue Poppy initiated a recycling scheme, inviting customers to return their empty products, actively creating a sustainable cycle.

Strategic Decisions

Blue Poppy is a Nigerian skincare brand on a mission to provide innovative products designed to enhance African skin. We wanted this brand identity to be bold & fun while promoting self care, and celebrate the sister relationship of the owners Ebi & Sei

About the Brand

To provide quality & innovative skincare made to compliment and enhance African skin, while clearing confusion in the industry with simple, sustainable products.

Mission

Blue Poppy

4-5 weeks

Confusion

We crafted a standout yet straightforward visual identity for Blue Poppy to mirror the simplicity of its products. Blue Poppy clarifies its role as the solution to consumer confusion.

view the full brand guide

their brand from their previous identity so we carried this through to the rebrand for brand recognition

The Umlaut became an iconic part of

to represent freshness and to represent sustainability while avoiding a cliche green

We used a deep teal tone

brings a unique flare to the design to seamlessly blend fun with professionalism

The mixed typeface

type on the B & the Y to symbolise the Blue Poppy shopping experience being fun from beginning to end

Adding a manipulated

"This Nigerian Skincare Brand is celebrating sisterhood and self-care for women"

BLUE POPPY FEATURED IN:

Read it here

"This Nigerian Skincare Brand is celebrating sisterhood and self-care for women"

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We can tell Robin really put her heart into our project

We appreciated the seamless experience and we felt heard. She translated our brand values and mission really well and she was a great communicator.

BLUE POPPY

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testimonial

We can tell Robin really put her heart into our project

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