Florescence

Floresence provides DIY wedding flower kits for engaged couples who want to arrange their own wedding flowers. This identity needed to reflect their goal to move away from the classic picture perfect weddings and lean into feelings of warmth, memory making and accessibility

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The identity for Florescence needed feel warm, welcoming and timeless and have a personal touch without being overly playful.

We went for type based wordmark logo designs to keep it simple and clean while adding supporting badge style logos for a reliable and timeless feel.

The brand is supported by hand-drawn style flower illustrations to bring a personal touch.

the brain behind the brand identity

This was Florescence's transformation.
Ready for yours?

This was Florescence's project. Ready for yours?

let's work together