Charlotte Keane is a [conceptual] contemporary Western romance author known for heartfelt, character-driven stories. This brand needed to reflect warmth, authenticity, and emotional depth.
We developed a cohesive visual system that included:
A consistent look for the Chase Ranch books
Author branding for Charlotte
A modern website to tie both together.
The design balances rustic Western elements with soft, romantic details through carefully chosen typography, colour palettes and images.
This approach created a consistent, recognisable presence across platforms while remaining flexible for future releases and marketing needs.