Penny

Penny creates mini, all-in-one self care relief packs. The brief was to design an identity that felt refreshing & premium while highlighting the brand’s convenient 'see a Penny pick it up" attitude to target Gen Z consumers.

Designing Penny to be flexible so each box can be branded separately depending on it's use & still be 'on brand'

Minimal layouts and cool pastel tones to balance it's down-to-earth vibe and Gen Z audience

The Plane Penny and the Party Penny are two self care boxes for two different situations. They needed to be branded differently so they were easy to tell apart but close enough that they fit together.

the brain behind the brand identity

Penny's visual identity was celebrated at the ODA Online Design Awards, placing Gold in the Brand Identity cateogry and 1st Place Winner in the Brand Collateral category

Penny was built with accessibility in mind and with a refreshing but premium vibe