phone mockup of instagram business on social media page with brand design testimonial

January 19, 2024

Should I have my business on Social Media?

FILED IN: Business

When it comes to running your business on social media, the first and foremost advantage is the unparalleled exposure it provides. Social media platforms are like a global stage where you can flaunt your brand to a diverse crowd. Whether it’s Instagram, Facebook, or Twitter, creating a standout profile lets you connect with potential clients and get your brand out there into the world.

Get clients raving about your business on social media

No doubt, the engagement you get is the heartbeat of any successful business on social media. These platforms give you a chance to chat directly with your audience. Answering comments, jumping into discussions, and sharing things not only boosts customer loyalty but also gives you an understanding of what your audience wants.

Build trust and credibility for your brand

Trust is the glue in any client-service provider relationship. Having a solid business on social media gives your brand a huge boost. My honest advice is to keep your profile updated, showcase positive reviews or testimonials, and be transparent. Social media is where happy customers can shout about their experiences, adding major credibility to your brand. But it can also quickly give your brand a bad name if someone’s talking about a poor experience they had with you. Practice what you preach and follow through with the benefits you say you’ll provide.

This is why it’s crucial to have a brand that truly represents you. It’s going to be difficult to keep up with a personality that isn’t real. This is what I specialise in, building brands that represent the true you, for service providers. I’ve elevated my clients social media with graphics and brand messaging in the past and it’s been amazing!

phone mockup of instagram business on social media page with brand design testimonial
Koza Studio on Instagram – A brand design client from 2023

If you want some for your business too, head to my services page

Position yourself as an expert in your business on social media

In the wild world of service providers, showing off your expertise is a must. Social media platforms give you a stage to share your knowledge, share insights, and prove you’re a rockstar in your field. Its important to regularly post useful content to position your brand as a thought leader and keep your audience hooked. Some great examples of this are Red Bull’s Instagram Page.

Get to know your audience better

Knowing your audience is key when running a business on social media. Social media platforms offer powerful tools for targeted advertising. With features like Facebook Ads and Instagram sponsored posts, you can tailor your marketing to specific locations, interests, and demographics, making sure your content hits exactly who you want it to.

Basically, you should 100% have your business on social media in 2024

In a world where being on top of your game is everything, skipping out on social media is like missing the coolest party. Your competitors are likely killing it on these platforms and engaging with their audience. Being part of the business on social media scene not only keeps you in the loop with things going on but also positions your brand as forward-thinking, modern and accessible

So, in a nutshell, having your business on social media can build brand trust and help you showcase your skills. And if you’re being consistent and staying ahead, the benefits are huge. It’s not just a choice; it’s a no-brainer for the success and growth of your business.

HEY!
CALL ME ROBIN

I'm brand designer from the UK and I'm devoted to helping your brand become unforgettable.

If you're an unconventional entrepreneur or online business owner looking for someone to help you while keeping it real, I'm your person.

I know you want to craft a brand that your dream clients can't stop thinking about, so let's make it happen.

Nice to meet ya!

WHAT MY CLIENT SAY

KOZA STUDIO

​It was very detailed and gave me 110% confidence. I’m someone who gets easily intimidated with new things but Robin made it so easy to understand.

"I GET EASILY INTIMIDATED BUT ROBIN MADE IT SO EASY TO UNDERSTAND"

KATLYN KOTILA

​ The entire process from beginning to end was so thoughtful and easy. 
I am OVERJOYED and so grateful for the amount of thought and effort that was put into all of my branding.

"I'M SO INCREDIBLY IMPRESSED WITH THE FINal outcome of my BRAND"

DEEP WAVE

 I came out of the project with a much more targeted approach to my business, and my goals now had a plan to back them up. It was intuitive, concise and took the guesswork out of my decisions.

"WE WERE ABLE TO BRAND EACH AND EVERY PIECE OF CONTENT WITH CONFIDENCE AND CONSISTENCY

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